Female Geeks und Marktwirtschaft

via @aetherlift (bzw @tante), eine kleine Abhandlung, warum es marktwirtschaftlich logisch ist, auf Zockerinnen zu scheissen und pinkes Lego einzufuehren:

Why Marketers Fear The Female Geek | Howtonotsuckatgamedesign.com.

Executive Summary:

Why would you settle for 50% returns, when you could just exclude women and get 80%?

You tell the members of your target group, that they are superior to those who are excluded.

Segregate. Create a new brand, exclusively for women. Paint it pink.

We can also capitalize on the resentment and low self-esteem of women, that we created ourselves by pushing our “men are superior to women” narrative.

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